LaunchNotes for customer success

Proactive Customer Success Software for Modern Teams

Transform support into success with the capabilities, workflows, and insights to drive customer relationships that go the distance.
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Customer success teams can struggle with:

  • Aligning product offerings with customer expectations and business outcomes.
  • Synchronizing product development with customer success initiatives.
  • Delivering proactive and relevant communication of product changes to customers.
  • Communicating the context and rationale behind product features to enhance customer understanding and adoption.
  • Effectively managing and leveraging customer feedback to influence product priorities and improve the customer experience.
  • Proactively keeping customers engaged and informed about current and future product updates and enhancements.

Why LaunchNotes

Coordinate on the most impactful work, communicate context and progress across your org, and ensure you’re always connected to the stakeholders that matter most.

Bridge the gap between product development and customer experience for greater product adoption and use.

Communicate effectively with both internal teams and your customers, and make every product update an opportunity to drive engagement.

Gather, analyze, and submit customer feedback to turn insights into action for an improved the customer experience.

“LaunchNotes is the new gold standard in customer communication.”

Jenny Herald
CPO @ Quantive

The ultimate platform for customer success

Streamline your customer success strategies with a platform that aligns product development with customer needs, ensuring effective communication and enhanced customer experiences.

Announce product releases once to all your distribution channels

  • Publish a product update once and distribute to multiple channels
  • Reach your audience where they work every day
  • Select categories of interest for targeted comms to your team and customers

Work prioritization tools to align with customer success goals

  • Elevate feedback into idea groups
  • Promote ideas to the roadmap
  • Inform customers and stakeholders as product plans evolve and roadmap items progress

Comprehensive feedback management for customer-driven insights

  • Gather and share customer feedback with Slack Control and Chrome Control
  • Gauge customer sentiment and identify trends to help prioritize
  • Drive continuous product improvement to deliver customer value.

Roadmap stage change notifications

  • Email notifications whenever a feature transitions from one roadmap stage to the next
  • Keep your team and customers in the loop - from customer updates to GTM enablement
  • Always be communicating your product progress

Pixel for pixel product communication customization

  • Align to your brand identity and standards
  • Ensure every product update is consistent
  • Integrate seamlessly with your website

Align customer insights with product development priorities

Integrate customer success strategies with the product team’s priorities, together enabling higher rates of customer satisfaction.

Ideas

Group related feedback items into the container of an “idea” to better prioritize customers’ needs and requests.
See the LaunchNotes announcement for details

Promote to roadmap

Seamlessly move a feature you’ve been considering to the roadmap, informing your most invested subscribers along the way to close the loop.
See the LaunchNotes announcement for details

Roadmap stage change notifications

Notify stakeholders when a roadmap item transitions from one stage to another to keep your team and customers in the loop.
See the LaunchNotes announcement for details

Integrate with other support and feedback management tools

Collect and centralize customer feedback, and turn customer requests and needs into product features that drive revenue impact.

Collect and submit feedback directly from Slack

Collect feedback from users in a fast, repeatable, reliable way which includes the context of the email address, author, content, and any other relevant details.
See the LaunchNotes announcement for details

Collect feedback from anywhere on the web

Gather insights and feedback with LaunchNotes Control for Chrome for a more efficient, responsive, and customer-centric approach to feedback.
See the LaunchNotes announcement for details

CRM integrations for comprehensive customer insights

Directly link feature prioritization to the revenue impact of feature requests from strategic accounts and VIP customers.
See the LaunchNotes announcement for details

Jira integration for greater collaboration across teams

Align LaunchNotes roadmap items with Jira issues to streamline collaboration between teams and keep work synchronized between the two platforms.
See the LaunchNotes announcement for details

A product communication platform that works for every team

Drive effective GTM launch and maintenance
Communicate product updates and enhancements to internal teams and customers.
  • Targeted delivery of product evolution and updates
  • Capture the VOC and action it in GTM development & delivery
  • Track and report the impact of your product comms
OfficeRnD Logo next to a headshot of Spyri Karasavva
Mike Everts
Product marketing @ OFficernd

Since we started using LaunchNotes, OfficeRnD has seen a 300% increase in engagement.”

Build efficiency and scale across teams
Streamline coordination and communication of product development across the organization.
  • Accelerate product development time with dynamic roadmaps
  • Gather, filter, and prioritize customer feedback
  • Communicate product updates and priorities
Loom Logo next to a headshot of Brian Elmi
Brian Elmi
vp of product @ Drata

LaunchNotes has allowed us to 4x our cadence of updates and regularly delight customers with targeted meaningful, communication.”

Build efficiency and scale across teams
Communicate product updates and enhancements to internal teams and customers.
  • Enhance coordination and communication
  • Drive transparency of work and accountabilit
  • Enable alignment of product and GTM readiness
Melissa Edmonds
VP of product operations @ spoton

SpotOn boosted CSAT by 300% by standardizing their internal release readiness and enablement workflows.”

Frequently Asked Questions

How does LaunchNotes help CSMs?

LaunchNotes empowers Customer Success teams to answer “What’s shipping next?” with confidence. Personalized updates reduce churn and make renewal and upsell conversations smoother.

Can updates be personalized for different customers?

Yes. Using Categories, Cohorts, and Labels you can segment updates by product, industry, or customer type—so every customer only sees what’s relevant.

What support is available for my team?

Enterprise customers receive dedicated onboarding and ongoing success support. Growth customers have access to documentation and responsive US-based support.

Can we brand communications for our customers?

Yes. You can fully brand your public updates page and embed customizable widgets in your app to deliver updates seamlessly within your customer experience.

How does LaunchNotes help Customer Success teams reduce support tickets?

LaunchNotes is a powerful release management tool that empowers Customer Success teams to be proactive. By using our automated release notes, CS managers are never caught off guard by a new feature alert. When customers are informed via product update emails or an in-app changelog widget about fixes and improvements, they are less likely to submit a query. This transparency is key to how to reduce support tickets significantly. By providing a public roadmap, you allow users to see that their requested features are in progress, which manages expectations and fosters trust, ultimately driving user adoption across your entire customer base.

Can CS teams use LaunchNotes to close the feedback loop with users?

Absolutely. LaunchNotes is designed to help your product management team "close the loop" on customer feedback. When a feature request is fulfilled, you can use our product announcement tools to notify the specific users who requested it. This direct communication shows customers that their voice matters, which is a major driver of user adoption. By utilizing a public product roadmap, CS teams can provide visual evidence of how the product management organization is listening. This level of engagement turns customers into advocates and is much more effective than the passive approach used by a typical beamer alternative.

Does LaunchNotes provide early visibility into the roadmap for CS teams?

Yes, LaunchNotes serves as a central hub for internal product communication, giving Customer Success teams early visibility into the release management lifecycle. This "heads-up" allows CS to prepare enablement materials and product update email drafts before a feature goes live. By having a visual product roadmap for internal use, CS can align their outreach with the upcoming product launch communication plan. This prevents the common problem of "surprise launches" that lead to confused customers and stressed support staff. LaunchNotes ensures product team alignment, making sure everyone is ready to support and drive adoption of new features.

How does the platform help Customer Success improve feature adoption?

LaunchNotes drives user adoption by making product updates impossible to miss. Through a combination of product update emails, slack updates, and an in-app changelog widget, you reach users exactly where they are. By following release notes best practices like using rich media and clear value propositions, you make new features exciting. Our in app messaging software allows you to showcase a new feature announcement directly within the user interface. This contextual delivery ensures that users see the value of your saas features immediately, leading to higher engagement and a more successful release management process for your entire team.

Can we segment product updates so customers only see what is relevant to them?

Yes, LaunchNotes allows for advanced audience segmentation, which is a key part of how to write release notes that are actually useful. Customer Success teams can categorize updates based on user tiers or product modules. This ensures that users aren't overwhelmed with irrelevant product release notes, which often leads to them being ignored. By sending targeted product update emails, you ensure that each new feature announcement feels personal and relevant. This tailored approach is a hallmark of a mature product management organization and is essential for maintaining high engagement and driving user adoption in complex software environments.

How does a public roadmap build trust with Customer Success accounts?

A public product roadmap is one of the best ways for Customer Success to build long-term trust. It shows customers that the company has a clear vision and is consistently moving forward. By providing a visual product roadmap, you reduce the uncertainty that often leads to churn. LaunchNotes makes it easy to update this roadmap automatically via our release management tool. When customers see their needs reflected in the public roadmap, they feel like partners in the product's journey. This transparency differentiates you from competitors and proves that your product management team is committed to solving real user problems over time.

Is it possible to track which customers are engaging with our release notes?

Yes, LaunchNotes provides actionable analytics that allow CS teams to see who is reading your product release notes and clicking on product update emails. This data is invaluable for identifying "power users" and those who might need more help with user adoption. You can see which new feature announcement generated the most interest and which saas features might require more enablement effort. By understanding how users interact with your changelog tool, you can refine your product launch communication strategy to be more effective. LaunchNotes gives you the data-driven insights needed to manage customer health proactively and strategically.

How does LaunchNotes help CS teams manage expectations during the release process?

Managing expectations is a vital part of the release management lifecycle, and LaunchNotes makes this easy. By using a public roadmap with status labels (e.g., "In Progress," "Researched"), CS teams can give customers a realistic view of when to expect certain saas features. This prevents the frustration caused by vague promises. When a product update announcement finally goes out, users are already primed for the change. By following keep a changelog best practices, you provide a clear history of value delivered, which reinforces the product's worth and helps the CS team justify renewals and expansions to their accounts.

Can LaunchNotes integrate with our existing CS tools like Slack or HubSpot?

Yes, LaunchNotes features deep integrations with Slack release notes and other GTM tools like HubSpot and Salesforce. This allows CS teams to receive slack updates the moment a new feature alert is published, so they are always the first to know. You can also sync customer data to ensure your product update email campaigns are highly targeted. These integrations ensure that LaunchNotes sits at the heart of your internal product communication stack. By connecting your release management tool to your CS workflow, you ensure product team alignment and a more cohesive experience for both your internal staff and your customers.

Why is LaunchNotes better for Customer Success than a simple changelog tool?

Unlike a simple changelog tool or beamer alternative, LaunchNotes is built to manage the entire release management process with a focus on GTM success. We offer the Jira release management plugin needed to automate technical updates and the visual product roadmap needed for long-term customer engagement. For Customer Success, this means less time chasing PMs for info and more time driving user adoption. LaunchNotes provides the professional release notes design and product update email template options that reflect a high-end brand. We help you move from simply "listing changes" to strategically "announcing value" to your most important customers.