Product Updates Tool
Product updates that fuel feature adoption and business growth



Using Launchnotes, Stytch saw a 91% open rate on it's first product launch. And the platform keeps delivering, week after week
Publish once, amplify everywhere
Ensure every feature release gets the attention it deserves. With the ability to publish across channels, you’ll keep your subscribers in the loop with all the great things you’re building.
In your app
A JavaScript widget embedded in your app and website for in-context product updates.
Slack
Feature announcements and release notes delivered directly to where your subscribers are working and collaborating every day.

RSS
Integrate with popular platforms and apps for publishing announcements, automating email notifications, and creating efficient product comm workflows.
Your ESP
Generate and send email announcements through any email service provider.

Microsoft teams
Deliver product updates to the cross-functional team and stakeholders through Microsoft Teams for enhanced alignment and engagement.

Integrations with the tools you already use

SMTP
Email
Slack
Communication

Teams
Communication

Hubspot
Marketing

Segment
Analytics

SMTP
Email
Slack
Communication

Teams
Communication

Hubspot
Marketing

Segment
Analytics
GraphQL API
LaunchNotes API
Jira
Development

Postmark
Email
Sendgrid
Email

Mailgun
Email

RSS
Communications
Features that scale with your organization
Release links

Publishing permissions

Categories

Executive-level dashboard

Custom template library

Feedback collector

AI writing assistant

Enterprise-grade security
SSO
SAML
JWT
Audit logs
RBAC
SOC 2, Type II certified
LaunchNotes SOC2 Type II certifications demonstrate our ongoing commitment to having the necessary controls in place to mitigate risks related to enterprise-grade security, availability, compliance, and confidentially.
Learn more
FAQs
What makes a great product update email template?
A high-performing product update email template should focus on the "why" behind the change, clearly articulating the benefit to the user. At LaunchNotes, we provide customizable templates that match your brand identity perfectly, ensuring visual consistency across your product update emails. By balancing high-level summaries with deep-link documentation, you encourage click-throughs and keep your audience engaged. A professional product update email acts as a vital retention tool, reminding users of the continuous value your platform delivers. By using our structured framework, you can standardize your communication, making it easier for users to digest updates and stay informed about your product's evolution.
How can we automate internal product communication?
Automating internal communication for product launch is critical for maintaining alignment as your company grows. LaunchNotes allows you to set up triggers that notify your Sales and Support teams in Slack or Microsoft Teams whenever a feature reaches a specific stage in the release management process. This proactive approach ensures your GTM teams are never caught off guard by a new UI change or functionality shift. By providing them with internal product launch internal communication examples and talk tracks, you ensure a cohesive customer experience. This automated pipeline saves hours of coordination, allowing your product managers to focus on innovation rather than manual briefing.
Why is a product announcement tool better than a blog?
A dedicated product announcement tool offers significant advantages over a standard blog, primarily through superior distribution and structured release management. LaunchNotes allows you to broadcast your news via email, Slack, and your in-app changelog widget simultaneously, reaching users exactly where they are working. Unlike a static blog, our platform provides versioning, subscriber management, and analytics to track feature adoption. This centralized approach ensures your announcements have a measurable impact on user adoption. By using a purpose-built tool, you transform your product news from passive content into an active driver of engagement, discovery, and long-term customer retention for your software product.
How do I write release notes that users actually read?
Learning how to write release notes that users find valuable requires a shift in perspective from technical documentation to benefit-oriented storytelling. LaunchNotes provides AI-assisted writing tools that help you translate technical specs into clear, engaging content that highlights the value of the new feature announcement. By using active verbs and scannable bullet points, you turn a dry technical list into a compelling marketing asset. We also recommend incorporating visual aids like Loom videos. This strategy, consistent with release notes best practices, boosts feature discovery, ensuring your users understand how your updates solve their pain points and enhance their daily workflow.
Can LaunchNotes help with feature launch communication?
Yes, LaunchNotes provides a centralized environment to manage your entire feature launch communication plan. You can draft content, schedule notifications, and coordinate cross-functional teams to ensure everyone is ready when the feature goes live. By integrating your new product announcement with your roadmap, you provide a cohesive story that builds anticipation. Our platform eliminates the scramble of last-minute updates by offering a structured workflow for drafting and approving messaging. This level of coordination ensures your market-facing communication is professional and perfectly timed, leading to higher conversion rates and a smoother transition for your entire user base during major releases.
Is there a way to automate Jira release reports?
Yes, LaunchNotes simplifies the process of creating a jira release report by automatically pulling ticket data into your release notes draft. Our jira release management plugin allows you to configure filters so that only relevant changes are captured, saving your team significant manual effort. This automation makes automated release notes jira a seamless part of your development workflow, ensuring that your documentation is always synchronized with your code deployment. By bridging the gap between engineering tasks and customer-facing updates, you maintain high transparency and consistency without adding extra steps to your developers' day-to-day operations or sprint planning cycles.
Why do customers ignore standard release notes?
Customers often ignore product release notes when they are buried in static documents or lack clear benefit-driven language. LaunchNotes changes this by optimizing release notes design and using in-app messaging tools to deliver updates in-context. By moving notifications into the UI, you ensure that your new feature announcement reaches users during their active session. Our platform’s focus on scannable, engaging content ensures that users can quickly grasp what has changed and why it matters. By prioritizing user-centric design and multi-channel delivery, you transform your updates from ignored text into high-visibility notifications that successfully drive feature discovery.
How does audience segmentation improve engagement?
Audience segmentation is essential for business communications adoption, ensuring that each user receives updates relevant to their specific role, industry, or plan. LaunchNotes allows you to create separate streams for different customer segments, preventing "update fatigue" caused by irrelevant content. By delivering a tailored product update email, you increase the likelihood of high click-through rates. This sophisticated targeting is a key advantage of our platform, allowing you to treat your enterprise clients differently than your small-business users. By ensuring every notification is meaningful, you build trust and reinforce the perceived value of your software, leading to stronger long-term retention.
What are the benefits of a public roadmap?
A public product roadmap is a powerful asset for building transparency and trust with your customers. It allows users to see your long-term vision, making them feel like partners in your product's growth. LaunchNotes provides a visual product roadmap tool that lets you manage which initiatives are visible, ensuring you don't over-promise specific dates while still sharing your broader strategic direction. This transparency helps reduce churn by demonstrating continuous innovation. By linking your roadmap to idea voting software, you also gather critical data on what your users want most, ensuring your product management team prioritizes the features that drive the highest business value.
How does the changelog tool reduce support burden?
A well-maintained changelog tool significantly reduces the volume of support tickets by providing users with a self-service resource for product changes. When you document fixes, improvements, and feature launches in a structured format, users can search for the answers to their questions independently. This is a core part of how to reduce support tickets, as it provides an immediate answer to "what changed?" questions. By integrating this searchable record directly into your application, you decrease the burden on your support team, allowing them to focus on complex, high-value inquiries while empowering your customers to explore your software with confidence and clarity.












