Product Operations Glossary

Queries used to assess a candidate's suitability for a marketing manager role, evaluating skills, experience, and potential fit.

The typical compensation range for marketing managers, varying based on factors such as industry, location, and experience level.

Software and platforms used by marketing managers to plan, execute, and analyze marketing activities, such as CRM or marketing automation systems.

A Marketing Matrix is a strategic tool that organizes and visualizes the key components of a marketing plan, such as target markets, products, and tactics.

Reusable outlines or structures used to create clear, consistent marketing messages across various channels and touchpoints.

The strategies, tactics, and channels used to reach, engage, and convert target audiences, such as content marketing or event marketing.

The 4 Ps of marketing: Product, Price, Place, and Promotion, which together define a company's overall marketing strategy.

Function managing marketing processes, technology, and analytics to improve efficiency and measure impact of marketing initiatives across an organization.

Structured approach to managing marketing operations, including processes, technology, data, and team coordination to optimize marketing performance.

A comprehensive document outlining a company's marketing strategy, tactics, budget, and goals for a specific time period.

Pre-designed frameworks for creating marketing plans, often including sections for objectives, target audiences, and tactics.

Identifying prospects showing strong indicators of potential buying interest.

Tools used to plan, visualize, collaborate on, and communicate a company's marketing strategy and initiatives over time.

Pre-built, customizable structures used to create marketing roadmaps, ensuring consistent communication and execution of marketing strategy.

Visual representations of a company's planned marketing initiatives, campaigns, and milestones over a specific time period.

The overall approach and plan for reaching and engaging target audiences to achieve specific marketing and business goals.

Frameworks for developing marketing strategies, often including sections for goals, target audiences, positioning, and tactics.

A suite of integrated marketing tools and platforms used to execute, measure, and optimize marketing activities across channels and customer touchpoints.

Pre-designed documents, spreadsheets, or presentations that provide a starting point for common marketing activities or deliverables.

Marketing encompasses all activities to reach and engage customers, while advertising is a specific tactic within marketing.

Plan for developing and managing an online marketplace, including seller acquisition, customer experience, pricing models, and competitive positioning.

Process of centralizing, standardizing, and maintaining core business data to ensure consistency and quality across an organization's systems.

Organizational structure where employees report to multiple managers - both functional and project, creating a grid of authority and communication.

A maturity model is a structured approach to assess an organization's effectiveness in a specific area, outlining stages of increasing capability.

Average time taken to resolve issues or incidents from when they are reported to when they are fixed, a key metric for service quality.

Assessing the perceived worth or benefits of a product to customers, often through metrics such as customer satisfaction or willingness to pay.

A document outlining the topics, objectives, and timeline for a meeting, shared in advance to keep participants focused and on track.

Practice of planning, organizing, and conducting effective meetings, including scheduling, agenda setting, facilitation, and follow-up activities.

A written record of the key points, decisions, and action items discussed during a meeting, typically shared with participants afterwards.

Framework and language used to communicate product value and benefits to target audiences across all channels, ensuring consistent market positioning.

A step-by-step guide outlining how to complete a specific task or process, often used in technical or operational contexts to ensure consistency.

Architecture for storing and managing metrics data, including collection, storage, access patterns, and integration with analytics tools.

Standards of measurement that provide feedback on progress, performance, and health indicators, guiding future strategies and decisions.

Short, functional copy used in user interfaces to guide users, provide feedback, or explain features in a clear, concise manner.

Approach to building applications as independent, deployable services that communicate through APIs, enabling flexibility and scalability.

Stage where prospects evaluate solutions, focusing on nurturing leads through educational content and trust-building activities.

A milestone is a significant point or event in a project's timeline that marks a key achievement, deliverable, or decision point along the path to completion.

A diagram that visually organizes information around a central topic, using branches and sub-branches to show relationships between ideas.

The essential capabilities a product must have to be considered functional, meet basic user needs, and start gathering user feedback.

The simplest version of a product that users will love and eagerly adopt, prioritizing user experience and core value over feature completeness.

The most basic user experience that still delivers value and meets core user needs, often used to test and validate product concepts.

The simplest implementation of a feature that delivers value to users, often used to test and gather feedback before further development.

A product with just enough features to be usable by early customers who can then provide feedback for future development.

A concise declaration of an organization's purpose, goals, and values, often used to guide decision-making and communicate with stakeholders.

Digital products combining real and virtual environments through AR/VR technology, allowing users to interact with both physical and digital elements.

A method for prioritizing features or requirements into four categories: Must-have, Should-have, Could-have, and Won't-have (for now).

Computing framework that moves processing closer to data sources at network edge, reducing latency and bandwidth use in mobile applications.

Framework for testing mobile applications across devices, operating systems, and conditions to ensure quality and performance.

Design approach prioritizing mobile device experience first, ensuring optimal functionality and user experience on smartphones and tablets.

A static visual representation of a product or interface, often used to gather feedback and test design concepts before development.

Plan for deploying machine learning models to production, including versioning, monitoring, scaling, and performance optimization.

Key indicators measuring machine learning model performance, including accuracy, precision, recall, and computational efficiency.

Plan for implementing monitoring across systems, defining what to monitor, alert thresholds, response procedures, and tool selection.

Software and systems for tracking application, infrastructure, and service performance, enabling proactive issue detection and resolution.

The number of unique users who engage with a product or service within a 30-day period, used to measure the product's stickiness and user retention.

Income that a company can reliably anticipate every 30 days, usually from subscriptions, contracts, or other ongoing services.

Practice of creating animated visual elements in digital interfaces to enhance user experience and guide interaction through movement.

Method of measuring marketing impact by analyzing multiple customer touchpoints in conversion path, attributing value to each interaction.

Multivariate testing optimizes web pages by testing multiple elements simultaneously to determine the best combination for achieving a desired outcome.

Net Promoter Score, a metric measuring customer loyalty based on their likelihood to recommend a company, product, or service.

Strategic creation of compelling stories that communicate product value and impact, making complex information engaging and memorable.

Applications built specifically for cloud environments, leveraging cloud-native features for scalability, resilience, and performance.

Software products using NLP to process and analyze human language, enabling applications like chatbots, translation, and text analysis.

The process of uncovering and understanding the latent needs of target users through observation, interviews, and other research methods.

Metric tracking dollar retention from existing customers, including expansions and contractions, key for subscription business health.

The present value of future cash inflows minus the present value of cash outflows, used to analyze the profitability of an investment.

A customer experience metric used to measure loyalty based on one question: "How likely is it that you would recommend [company] to a friend or colleague?"

Structure and organization of artificial neural networks, including layers, connections, and algorithms for machine learning applications.

Neuromarketing uses neuroscience to study how the brain responds to marketing, analyzing physiological and neural signals to optimize advertising.

Fresh, innovative approaches to reaching, engaging, or converting target audiences, often driven by changes in technology or consumer behavior.

Proposals for original or improved products that aim to solve customer problems, meet market needs, or seize new opportunities.

Development approach enabling non-programmers to create applications through visual interfaces and configuration rather than coding.

Nonfunctional requirements define a system's quality attributes, such as performance, security, usability, and reliability, rather than specific behaviors.

Framework for defining and tracking key success metric that best aligns with company's mission and indicates long-term sustainable growth.

The single, most important metric that aligns with a company's core purpose and drives all other metrics, guiding decision-making and growth.

Implementation of OAuth authentication protocol for secure third-party access to resources without sharing original user credentials.

Objectives and Key Results, a framework for defining ambitious goals and measurable outcomes to track progress and align teams.

A visual timeline of an organization's objectives and key results, often spanning multiple quarters or years to guide long-term strategy and execution.

Goal-setting framework (Objectives and Key Results) that helps organizations define measurable outcomes and track progress.

Ongoing operational costs including salaries, rent, utilities, and marketing expenses that impact financial planning and pricing.

Process of addressing and overcoming customer concerns during sales, using prepared responses to build confidence and trust.

A goal-setting framework that defines ambitious objectives and measurable key results to track progress and align teams.

Concise document summarizing key product/service information on a single page for quick reference and decision-making.

Customer feedback and reviews collected through online platforms, such as app stores, social media, or dedicated review sites.

The day-to-day costs a company incurs to keep the business running, such as rent, salaries, utilities, and supplies, but excluding the cost of goods sold.

Structure defining how organization operates to create value, including governance, processes, technology, and people components.

Systematic approach to consistently delivering optimal operational performance through process optimization and continuous improvement.

Systematic evaluation of operational risks to identify, assess, and mitigate potential threats to business operations and objectives.

A plan that outlines the key initiatives, milestones, and resources needed to optimize and streamline a company's operations over time.

Visual interface displaying key operational metrics and KPIs for monitoring and managing business operations in real-time.

Visual layout and organization of operational metrics interface, focusing on data presentation, usability, and actionable insights.

The administration of business practices to optimize efficiency, quality, and productivity while achieving strategic goals.

Quantitative measures of operational performance, including efficiency, productivity, quality, and service level indicators.

A framework for assessing the viability and potential of a new business opportunity, considering factors such as market size and competition.

Loss of potential gain from alternatives not chosen when another is selected, representing the difference between the chosen path and the next best alternative.

Evaluating and prioritizing potential opportunities based on criteria such as strategic fit, market potential, and feasibility.

A visual aid used to break down a central objective or opportunity into key obstacles and potential solutions for overcoming them.

Visual management tool displaying operational metrics and status updates for team alignment and performance tracking.

A diagram that shows the structure of an organization and the relationships and relative ranks of its departments and positions.