Product Operations Glossary

Process of structuring and organizing company roles, responsibilities, and relationships to achieve business objectives.

Process of planning, implementing, and managing significant changes in organizational structure, culture, or processes.

Comprehensive plan for implementing organizational changes, including communication, training, and change management processes.

Organizational culture is the shared values, beliefs, and norms that shape the behavior and interactions of employees within a company or institution.

Plan for proactively reaching out to potential customers through various channels like email, calls, or ads to generate leads.

An outbound product manager focuses on a product's go-to-market strategy, including pricing, positioning, and external communication to drive adoption.

Measurable results or changes that occur from specific actions or initiatives, demonstrating actual value and impact achieved versus intended goals.

Output is the direct result of an activity, while an outcome is the impact or change resulting from the output, often aligned with broader goals.

"Plan-Do-Check-Act," an iterative four-step management approach for continuous process and product improvement through recurring feedback loops.

Program Evaluation and Review Technique, a visual tool for planning and scheduling projects that maps out tasks, dependencies, and timelines.

Program Evaluation and Review Technique diagram, a visual representation of a project's tasks, dependencies, and timeline.

PEST analysis is a strategic tool used to evaluate the external factors (Political, Economic, Social, and Technological) that impact a business or project.

Product Increment Board, a visual tool in SAFe (Scaled Agile Framework) that displays the features and objectives for an upcoming program increment.

Program Increment Planning, a SAFe (Scaled Agile Framework) event where teams align on objectives and plans for the next increment.

A SAFe (Scaled Agile Framework) ceremony held at the end of each program increment to reflect on performance and identify improvements.

A resume tailored for product management roles, highlighting relevant skills, experience, and achievements in areas such as strategy and execution.

A web analytics metric that counts the total number of pages viewed on a website, including repeated views of a single page.

Pain points are specific problems or challenges that customers experience, which a company aims to address through its products or services.

An agile software development technique where two programmers work together at one workstation, collaborating on the same code.

Framework for managing API relationships with partners, including documentation, access control, monitoring, and support.

Plan for technical integration with partners, including API design, authentication, data exchange, and maintenance procedures.

Structure for managing partner relationships, including onboarding, support, performance tracking, and program optimization.

Structured approach to bringing new partners into ecosystem, including verification, training, and system integration steps.

Strategy creating self-sustaining customer acquisition channels (like content marketing/SEO) that deliver results with minimal ongoing effort.

Guidelines for creating and managing secure passwords, including complexity requirements, expiration, and management procedures.

Systematic evaluation of patents to understand technology landscape, competition, and innovation opportunities in specific fields.

A collection of reusable design elements, components, patterns, and guidelines that ensure consistent user interface development across products.

Digital advertising model where advertisers pay only when users click their ads, enabling precise targeting and measurement.

The length of time required to recover the cost of an investment, calculated by dividing the initial investment by the annual cash inflow.

Setting a low initial price to enter a competitive market quickly and attract a large customer base, with the intention to raise prices later.

A security evaluation process that attempts to find and exploit system vulnerabilities through controlled hacking to assess and improve protection mechanisms.

A framework for measuring, evaluating, and improving individual and organizational performance against objectives while aligning with business goals.

A methodology for testing and evaluating system performance under various conditions and load scenarios to ensure reliability, speed, and scalability.

A fictional character representing a specific user type or customer segment, based on research and data, used to guide product and marketing decisions.

Tailoring experiences, content, or offers to an individual user's preferences, behavior, or context to drive engagement and conversion.

Tailoring interactions and experiences to individual customers based on their unique behaviors, preferences, and history across various touchpoints.

Fictional characters representing specific user types or customer segments, based on research and data, used to guide product and marketing decisions.

A framework for assessing external macro-environmental factors (Political, Economic, Social, Technological, Legal, Environmental) affecting a business.

A system for automating and streamlining software development, testing, and delivery processes to improve efficiency, reduce errors, and speed deployment.

AARRR (Acquisition, Activation, Retention, Referral, Revenue) metrics used to measure and optimize the customer lifecycle funnel.

Presentation overview of business plan/product for investors, covering market opportunity, business model, and growth strategy.

Presenting a product or concept to stakeholders, investors, or customers in a compelling way to gain buy-in, funding, or sales.

A strategic shift or course correction in a startup's business model or product based on learnings from customer feedback and market insights.

An agile estimation technique where team members use numbered cards to estimate the relative effort or size of user stories or tasks.

A framework for driving and measuring platform feature adoption through targeted initiatives, user education, engagement tracking, and optimization.

A technical blueprint that defines the core components, interactions, and structural elements of a platform's architecture to ensure scalability and performance

A business approach centered on creating and capturing value through facilitated interactions between producers and consumers in a digital ecosystem.

A strategy for developing and managing platform participant relationships, integrations, and value exchanges to create sustainable ecosystem growth and value.

A roadmap for evolving platform capabilities, features, and technologies to meet emerging market needs while maintaining system stability and satisfaction.

An approach to creating intuitive, effective, and engaging user experiences within platform environments while maintaining consistency and usability.

A framework for accelerating platform growth through strategic initiatives, user acquisition, engagement optimization, and value creation for participants.

A comprehensive system for managing platform components and external services integration while ensuring data integrity, security, and optimal performance.

A framework defining platform operations, including governance structures, key processes, value creation mechanisms, and stakeholder management approaches.

A data-driven methodology for setting and optimizing platform pricing strategies to maximize value creation, market adoption and sustainable growth.

The end-to-end management of a platform that enables value creation and exchange between various products, services, or ecosystems

A PM responsible for overseeing the development and management of a platform or infrastructure that supports various products or services within a company.

An integrated approach to platform product development, feature prioritization, and market positioning that aligns with user needs and business objectives.

A strategic approach to generating and optimizing platform revenue through diverse monetization methods, pricing strategies, and value creation mechanisms.

A comprehensive framework for expanding platform capabilities and capacity while maintaining performance, reliability, and user experience quality standards.

Comprehensive guide documenting processes, best practices, and strategies to ensure consistent execution across teams.

A flexible team organization model based on small, cross-functional groups working autonomously to deliver specific product or business objectives efficiently.

A comprehensive system for developing, implementing and maintaining organizational policies while ensuring compliance, communication, and consistent enforcement

Porter's Five Forces framework for analyzing an industry's attractiveness and competitive dynamics based on five key factors.

A strategic plan outlining how a company will market and promote its entire product portfolio over a specific timeframe.

The practice of managing a group of related products as a single entity to optimize resources, strategy, and performance.

A high-level visual representation of the planned initiatives, releases, and milestones across a company's product portfolio.

Strategic process of defining how product/brand should be perceived relative to competitors in the market.

Concise declarations defining product's unique value and target audience to guide marketing efforts.

A framework for analyzing and categorizing stakeholders based on their relative power and interest levels to inform engagement and communication strategies.

A framework for product management and marketing that focuses on understanding market needs and driving strategic alignment.

Advanced analytical methods and tools that leverage historical data and statistical algorithms to forecast future outcomes, trends, and business opportunities.

A comprehensive approach to implementing and leveraging predictive analytics capabilities to drive business value, innovation, and informed decision making.

A systematic approach to developing product features based on predicted user needs, behavioral patterns, and emerging trends identified through data analysis.

Digital slides used to visually support and enhance a presentation or pitch, often created using software such as PowerPoint or Keynote.

Strategy of higher pricing to reflect premium brand position and create perception of superior quality.

Price elasticity measures how demand responds to price changes, calculated as the percent change in quantity demanded relative to percent change in price.

Price optimization uses data analysis to determine optimal pricing strategies for products or services, considering factors like demand and competition.

Research conducted to determine the optimal pricing and packaging strategy for a product based on customer value and willingness to pay.

A visual representation of a company's pricing plans or tiers, outlining the features, benefits, and costs associated with each option.

Approaches to setting and adjusting prices for products or services, such as cost-plus, value-based, or competitive pricing.

A principal product manager is a senior leader who oversees multiple products, sets strategic direction, and guides teams to deliver high-impact solutions.

The process of ranking tasks, initiatives, or features based on their relative importance, urgency, or value to guide resource allocation.

A structured approach or set of criteria used to prioritize tasks, initiatives, or features, such as the Eisenhower Matrix or RICE scoring.

An agile estimation technique where team members use numbered cards to estimate and reach consensus on the relative priority of user stories or tasks.

A proactive methodology for embedding robust privacy protections and considerations throughout the entire product design and development lifecycle.

The process of defining and scoping a problem to be solved, considering factors such as context, constraints, and desired outcomes.

A structured approach to identifying, analyzing, and permanently resolving recurring problems through root cause analysis and systematic process improvement.

A concise description of the specific problem or need to be addressed, often used to guide problem-solving and decision-making.

A comprehensive approach to converting manual, paper-based processes into efficient digital workflows with automated steps and integrated systems.

A detailed methodology for capturing, organizing, and maintaining clear documentation of business processes, procedures, and operational workflows.

A process flow visually represents the sequence of steps and decisions in a business process, using symbols to show inputs, outputs, and actions.

A visual representation of the steps and decisions involved in a process, using symbols to show inputs, outputs, and activities.

The practice of identifying, analyzing, and implementing changes to a process to enhance efficiency, quality, or effectiveness.

A good, service, or solution that satisfies a customer need or want, often the focus of a company's offerings and value proposition.

The process of users or customers initially accepting and using a new product or feature, a key indicator of product-market fit and growth potential.

The product adoption curve shows how different customer segments adopt a new product over time, from innovators to laggards.

A quantitative metric that measures the rate and depth of product adoption among target users, tracking both initial uptake and ongoing engagement patterns.

The percentage of target users who actively use a product or feature, indicating its success in meeting user needs and driving engagement.

Product advertising promotes products to target audiences, highlighting features, benefits, and unique selling points to drive sales and brand awareness.