Product Operations Glossary

A visual tool used in Kanban to represent work items as cards and track progress through defined workflow stages, enabling optimized flow and collaboration.

A Kanban card is a visual representation of a work item in a Kanban system, containing essential information to track progress through stages of a workflow.

Visual representations of work items in a Kanban system, containing key information such as description, owner, and status.

Quantitative measures used to track and optimize the flow of work in a Kanban system, such as lead time, cycle time, throughput, and work in progress (WIP).

The core tenets of the Kanban include visualizing work, limiting work in progress, managing flow, making policies explicit, and continuous improvement.

The application of Kanban principles and practices to product development and delivery, focusing on flow and continuous improvement.

A high-level plan that visualizes the sequence of product initiatives or features to be delivered using Kanban principles.

The key responsibilities in a Kanban team, typically including the Service Request Manager, Service Delivery Manager, and team members.

A comparison of two popular Agile frameworks, with Kanban focusing on flow and continuous delivery, while Scrum emphasizes timeboxed iterations.

A tool for prioritizing product features based on their potential to satisfy or delight customers, categorizing them as basic, performance, or excitement needs.

A hybrid approach combining elements of Kanban and Scrum, leveraging the flow-based principles of Kanban within the structured events of Scrum.

A measurable value that demonstrates how effectively an organization is achieving its key business objectives and goals.

Essential measures for evaluating the performance and growth of a Software as a Service (SaaS) business, such as MRR, churn rate, and CAC.

Tools and metrics for measuring the effectiveness and usage of knowledge base content and resources.

A system for organizing, maintaining, and updating self-service support content and documentation.

A structured process for creating, reviewing, publishing, and maintaining knowledge base content.

A comprehensive platform for capturing, organizing, and sharing organizational knowledge and information.

Knowledge sharing is the process of exchanging information, skills, and expertise among individuals or groups within an organization to promote learning and collaboration.

A framework for implementing and managing AI language models effectively within products and services.

A method for attributing conversions to the final marketing touchpoint before conversion or purchase.

Lateral thinking is a creative problem-solving approach that involves generating novel ideas by looking at a situation from unconventional or unexpected angles.

The process of releasing and promoting a new product or feature to the market, involving cross-functional coordination and go-to-market activities.

A framework for scaling Scrum to multiple teams working on a single product, emphasizing simplicity and continuous improvement.

Strategies for identifying and attracting potential customers interested in your product.

A comprehensive plan for generating and qualifying potential customer leads through various marketing channels.

A senior product management role responsible for leading a team of product managers and driving the overall product strategy and vision.

A framework for identifying and tracking metrics that predict future business performance and trends.

A one-page template for documenting and communicating a business model, focusing on problem-solution fit and key metrics.

A single-page business plan template designed for lean startups, focusing on problem-solution fit, key metrics, unique value proposition, and unfair advantage.

Lean experimentation is a method of validating ideas quickly and cheaply by creating MVPs, measuring results, and iterating based on feedback.

An approach to product development and operations that focuses on maximizing value and minimizing waste through continuous improvement and experimentation.

The application of Lean principles to manage a portfolio of products or initiatives, aligning strategy with execution and optimizing value delivery.

Lean Principles are the core concepts of the Lean methodology, focusing on maximizing value, minimizing waste, and continuous improvement.

The application of Lean principles to project management, emphasizing value delivery, waste reduction, and continuous improvement.

A high-level plan that outlines the key initiatives and milestones for applying Lean principles to improve a product or process.

The application of Lean principles to software development, focusing on delivering value quickly, reducing waste, and continuous improvement.

A methodology for developing products and businesses by rapidly experimenting, validating learning, and iterating based on customer feedback.

A platform for delivering and managing educational content, training programs, and learning resources.

A structured approach to updating or replacing outdated systems while maintaining business continuity.

Tools and methods for measuring and analyzing product usage patterns throughout the customer lifecycle.

An approach to marketing that considers the entire customer journey, from awareness to advocacy, and tailors strategies for each stage.

Tools that help businesses automate and optimize marketing campaigns and customer engagement across the entire customer lifecycle.

A plan that outlines how an organization will engage and retain customers throughout their entire journey with the brand.

The total amount of revenue a customer is expected to generate for a business over the entire duration of their relationship.

A methodology for testing system performance under various levels of user load and traffic conditions.

A system for adapting products and content for different languages, cultures, and regional requirements.

A comprehensive plan for adapting products and services for different languages and cultural contexts.

The process of defining and aligning long-term goals and initiatives with Agile execution, balancing flexibility with strategic direction.

Low code development uses visual interfaces and pre-built components to create software applications with minimal manual coding, enabling faster development.

Building applications with minimal manual coding through visual interfaces and configuration.

Framework for problem-solving that ensures solutions are Mutually Exclusive and Collectively Exhaustive.

A framework defining the stages and processes of developing and deploying machine learning models.

A framework for deploying and managing machine learning models in production environments.

A framework for managing the deployment, monitoring, and maintenance of machine learning models in production.

Machine vision uses computer algorithms to interpret and understand visual information from cameras or sensors, enabling tasks like object recognition.

Market demand is the total quantity of a product or service that consumers are willing and able to purchase at various prices within a given market and time period.

A Market Development Strategy is a growth strategy that involves expanding into new markets or customer segments with existing products or services.

A systematic evaluation of market entry opportunities, risks, and requirements for new markets.

A comprehensive plan for entering new markets, including timing, approach, and resource allocation.

A structured approach to identifying and evaluating market expansion opportunities and strategies.

A plan for executing market expansion initiatives across new segments or geographic regions.

Collecting and analyzing market data to inform product strategy and decision-making.

A systematic evaluation of market size, growth potential, and competitive dynamics in target markets.

A growth strategy that focuses on increasing market share within existing markets by promoting current products or services.

A systematic approach to expanding market share in existing markets through increased sales, customer acquisition, and competitive tactics to drive growth.

Market positioning refers to the strategic placement of a brand, product, or service in the minds of target customers relative to competing offerings.

Frameworks used to define and communicate how a product or brand is differentiated from competitors in the minds of target customers.

A document that outlines the market needs, opportunities, and constraints that a product must address to be successful, guiding development efforts.

The process of gathering and analyzing data about target markets, customers, and competitors to inform business decisions.

Market saturation occurs when a product has become widely available and demand stabilizes, leaving little room for growth without significant change.

The practice of dividing a target market into distinct groups of consumers with similar needs, characteristics, or behaviors.

The percentage of total sales in a market captured by a particular company or product, used to assess competitive position.

The process of estimating the potential sales volume and revenue for a product or service within a specific market or segment.

The process of testing and verifying that a product or service meets the needs of its target market and has potential for success.

Framework for collecting, measuring, and analyzing marketing data to drive decisions and optimize campaigns, including tools, metrics, and reporting processes.

A comprehensive review of an organization's marketing strategies, tactics, and performance to identify areas for improvement.

Software system that automates repetitive marketing tasks, manages campaigns, tracks customer interactions, and provides analytics across multiple channels.

Strategic framework for deploying automation tools to streamline marketing campaigns, enhance lead nurturing, and boost operational efficiency through automated

The amount of money allocated to fund an organization's marketing activities over a specific period, typically a fiscal year.

A schedule of planned marketing activities, campaigns, and initiatives, often organized by channels and target audiences.

Pre-designed frameworks used to create and manage a marketing calendar, ensuring alignment with business goals and resources.

Technical design of marketing campaign infrastructure, including tools, workflows, integrations, and data flows to execute multi-channel marketing initiatives.

Frameworks used to assess and compare competitors' strategies, strengths, weaknesses, target markets, and positioning to inform marketing plans.

Evaluating the costs and return on investment of marketing activities, including customer acquisition cost and customer lifetime value.

Documents outlining the key details and objectives of a creative project, such as target audience, messaging, and deliverables.

Aligning marketing efforts with customer success strategies to drive adoption, retention, advocacy, and expansion.

A resource explaining common marketing terms, buzzwords, and jargon to ensure clear communication across an organization.

Assessing the potential impact and return on investment (ROI) of a new marketing idea before allocating budget and resources to its execution.

The systematic process of generating, collecting, evaluating, and implementing new marketing ideas within an organization.

Input, insights, and suggestions gathered from within the marketing organization to inform and improve strategies, campaigns, and processes.

Common roles within a marketing organization, such as Marketing Manager, Content Specialist, or Digital Marketing Analyst.

An itemized list of tasks, deliverables, and responsibilities that need to be completed to ensure a successful product or campaign launch.

A professional responsible for planning, executing, and monitoring an organization's marketing strategies and initiatives.

Queries used to assess a candidate's suitability for a marketing manager role, evaluating skills, experience, and potential fit.

The typical compensation range for marketing managers, varying based on factors such as industry, location, and experience level.

Software and platforms used by marketing managers to plan, execute, and analyze marketing activities, such as CRM or marketing automation systems.

A Marketing Matrix is a strategic tool that organizes and visualizes the key components of a marketing plan, such as target markets, products, and tactics.

Reusable outlines or structures used to create clear, consistent marketing messages across various channels and touchpoints.

The strategies, tactics, and channels used to reach, engage, and convert target audiences, such as content marketing or event marketing.