LaunchNotes Blog

The Double Diamond provides a proven approach for innovation and problem-solving. This comprehensive guide covers diverging and converging techniques to deeply understand issues, explore solutions, and define direction.

Choosing whether to build a minimum viable product or minimum lovable product depends on your strategy. Compare to understand which lean approach to product development is right for you.

What’s the difference between a product roadmap and a project roadmap? Understand their purpose, timeframe, and elements. Learn how product and project managers use both to plan, communicate and track solution delivery.

Learn how to create a comprehensive customer experience map. This guide covers key steps, best practices, and tools to visualize and optimize the customer journey.

Crafting a strong product business plan is key to securing investments and aligning teams. This comprehensive template covers market landscape, user needs, product solution, financial model, go-to-market, and operations.

The empowered team model aligns cross-functional teams to deliver amazing products efficiently. Learn how this operating system of principles and practices fuels speed through autonomy, mastery and purpose.

Learn a proven framework for developing exceptional digital products from assessing opportunities, to MVP design, rapid testing, evolving prototypes, and scaling impactful solutions that customers love.

What’s the difference between qualitative and quantitative product metrics? Understand the purpose and examples of each and how balancing both types of data offers valuable insights into customer needs.

Understand the key differences between marketing and advertising. Learn how these distinct strategies work together to effectively promote your brand and drive sales.

What’s the difference between a product manager and an engineering manager? While collaborating closely, understand their distinct strategic and technical leadership responsibilities in building technology solutions.

What’s the difference between positioning and messaging when bringing products to market? Learn how these distinct yet interconnected concepts influence and support each other for product adoption.

How do Chief Product Officers and Chief Technology Officers differ in their leadership roles? Compare their areas of ownership, strategic responsibilities, and how they collaborate to conceive and build impactful new products.

Creating exceptional product value requires deeply understanding audiences and needs. This comprehensive guide outlines frameworks and best practices for opportunity assessments, customer discovery, and designing valuable solutions.

Understanding the diverse responsibilities of product managers is key for success. This guide outlines core duties spanning strategy, roadmaps, development processes, launch, customer engagement, and analytics to optimize offerings.

Discover proven strategies to enhance customer focus in your organization. Learn best practices for understanding, prioritizing, and exceeding customer needs and expectations.

Identify the most crucial metrics to track for measuring success in your business. Learn which KPIs provide actionable insights to drive growth and achieve goals.

What’s the difference between product, program, and project management? While interconnected, understand the scope and purpose of each role and how they work together to conceptualize, build, and deliver solutions successfully.

Taking a cross-functional approach to product development fuels innovation and delivers better solutions. Learn benefits of bringing design, engineering, marketing, and sales together and best practices for collaboration.

What’s the difference between a product-led and engineering-led organizational culture? Compare how each approach product development, cross-functional collaboration, and releasing products users want.

Validating product-market fit is critical before scaling growth. This guide outlines lean frameworks and processes for assessing business ideas quickly based on customer problem interviews and financial model viability.

What’s the difference between people leadership and thought leadership? While interconnected, understand how they require distinct investments for motivating teams daily versus establishing external credibility over years.

Taking a product mindset across your organization enables aligning efforts to deliver exceptional customer experiences. Learn how this framework empowers teams to be nimble, innovative and accelerates growth.

Discover proven strategies to reduce customer churn and boost retention. Implement tactics to improve customer satisfaction, loyalty, and long-term revenue growth.

What’s the difference between a product, project, and program manager? This article clearly defines these interconnected yet unique roles, compares responsibilities, and provides guidance on which career path may be right for you.

Driving stakeholder alignment across functions and leadership is critical for organizations to execute strategies and initiatives successfully. Learn best practices for gaining buy-in, resolving conflicts, and achieving alignment.