LaunchNotes Blog

Discover the critical role of effective customer management in driving business success. Learn best practices for building strong relationships, increasing loyalty, and maximizing lifetime value.

Establishing alignment on ways of working, processes, metrics and more across product teams fuels efficiency and innovation. Learn best practices for onboarding, workshops, reviews and tools to calibrate collaboration.

Looking to launch your product management career through an internship? This guide offers tips for researching opportunities, standing out on resumes, interviewing, maximizing learning on the job, and converting your internship into a full-time role.

Understanding key design considerations enables creating exceptional product experiences. This guide details how to assess ideas, evaluate tradeoffs and make decisions on functionality, technology, architecture, and UX.

Assessing product success requires tracking key performance indicators (KPIs) on objectives. In this guide we cover leading, lagging and input metrics across strategy, user engagement, business, and operational dimensions for product managers.

Streamline your customer management process with these 5 proven strategies. Discover how to effectively organize, communicate, and deliver exceptional service consistently.

The North Star framework enables product teams to align effectively. This guide covers conducting assessments, defining aligning vision and principles, translating into priorities, communicating strategy, and tracking progress.

Engage your customers and build lasting relationships with these proven strategies. Discover how to create compelling content, personalize interactions, and drive loyalty.

Maximize the long-term value of your customers with effective strategies. Learn how to increase retention, drive repeat purchases, and boost customer lifetime value.

Boost customer loyalty with these 5 proven strategies. Learn how to create exceptional experiences, personalize interactions, and reward your most valuable customers.

Establishing an effective product feedback loop framework fuels customer-centric products. Continually collecting, discussing and taking action on user insights accelerates innovation and enhances experiences.

Product managers should frequently engage with customers. Examples of common questions to gain valuable insights include: how they make decisions, challenges, process workflows, specific feature feedback, competitive landscape, and more.

Boost user adoption with these 7 proven strategies. Discover effective techniques to engage users, drive product usage, and maximize the success of your software solution.

Understand the key differences between an IT strategy and an IT plan. Learn how to develop and align both for optimal technology management and business success.

What’s the difference between a product manager and a product marketing manager? Learn how their strategic roles collaborate while owning distinct responsibilities to conceive and commercialize offerings.

Achieving success in product management requires balancing activity with genuine progress and results. Learn how to optimize for achievement over activity through strategic delegation and high leverage activities.

What’s the difference between a VP of Product and a VP of Marketing? Compare and contrast their leadership roles, areas of responsibility and how they work together to conceive and commercialize innovative products.

What’s the difference between an engineering manager and senior engineering manager? This article compares responsibilities at each level in leading teams, project scopes, technologies, and considerations for career advancement.

How do marketing strategy and go-to-market strategy differ? While aligned, understand their distinct purposes, elements, development, ownership and collaboration required to successfully launch offerings.

Understanding key differences between a product roadmap and Gantt chart enables product managers to choose the right planning approach. Compare purpose, benefits, drawbacks, and usage recommendations.

Advance your career with this ultimate guide to becoming a Lead Customer Success Manager. Learn essential skills, strategies, and best practices for leading CS teams.

What’s the difference between a product manager, product owner and project manager? Compare roles across product, agile and project management to understand responsibilities and how they work together.

Explore the key differences between Lean and Agile methodologies. Understand their principles, practices, and when to apply each for optimal project management success.

What’s the difference between a marketing plan and launch plan? While interconnected, understand their distinct yet complementary purposes, elements in each and how marketers leverage both when bringing offerings to market.

Segmenting users enables tailoring products to maximize value for target customers. This guide covers best practices for developing personas, quantifying markets, framing users jobs-to-be-done, and matching solutions accordingly.