LaunchNotes Blog

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Jake Brereton
August 14, 2023

Product Aligned vs Capacity Aligned: A Comprehensive Comparison

Compare product-aligned vs. capacity-aligned team structures for product development. Understand pros, cons, and best fit for your organization's needs and goals.
Product Strategy
8
min read
Jake Brereton
August 13, 2023

Why Product Management: A Comprehensive Guide to the Role and Importance of Product Management

Why is product management vital for company success? This comprehensive guide explains the strategic role of product managers, their core responsibilities, cross-functional impact, and how they bring ideas to life that customers want.
Product Management
7
min read
Jake Brereton
August 12, 2023

The Ultimate Guide to Creating a Strategy-Based Roadmap

Creating a strategy-based product roadmap is critical for alignment and execution. This guide provides a framework for assessing markets, defining strategic vision and themes, translating into specific features, and communicating plans.
Roadmapping
7
min read
Jake Brereton
August 11, 2023

VP of Marketing vs VP of Sales: Comparing Roles and Responsibilities

What’s the difference between a VP of Marketing and VP of Sales? Compare and contrast their strategic leadership roles, areas of responsibility, how they align for growth, and considerations for pursuing either career path.
Product Marketing
7
min read
Jake Brereton
August 10, 2023

The Art of Sunsetting a Product: A Comprehensive Guide

Learn best practices for sunsetting a product covering assessing viability, communicating changes, transition plans, ways to leverage existing assets, and strategies to retain revenue while better allocating resources.
Product Strategy
7
min read
Jake Brereton
August 9, 2023

The Distinction: VP of Product vs Product Manager

What’s the difference between a VP of Product Management and a Product Manager? Understand their distinct strategic and tactical roles in delivering products, requirements for career growth, and how they work together to drive product success.
Product Management
7
min read
Jake Brereton
August 8, 2023

IT Product Management vs Product Management: Understanding the Key Differences

What’s the difference between IT product management and product management? While similar, understand their distinct areas of ownership, technical requirements, customer focus, and considerations for pursuing each career path.
Product Management
7
min read
Jake Brereton
August 7, 2023

Product Plan vs Project Plan: Understanding the Key Differences

What's the difference between a product plan and project plan? While interconnected, understand their distinct purposes, elements in each, timing, ownership and how product and project managers collaborate to execute on both.
Product Management
7
min read
Jake Brereton
August 6, 2023

The Essential Hierarchy of Needs in Product Design

Creating product experiences that connect requires a solid understanding of user needs. Learn Maslow’s Hierarchy as a framework to map core needs, guide design priorities and enhance customer value delivery.
Product Management
7
min read
Jake Brereton
August 5, 2023

Top Product Leadership Interview Questions: A Comprehensive Guide

Preparing for a product leadership interview? This guide covers the top strategic questions candidates should expect, analyzing markets, competition, trends to demonstrate strategic thinking and leadership potential.
Product Management
7
min read
Jake Brereton
August 4, 2023

Product Manager vs Technical Product Manager: Understanding the Key Differences

What’s the difference between a product manager and a technical product manager? This guide outlines their distinct responsibilities, roles working with engineering teams, required skills, and key considerations for which career path may be right for you.
Product Management
7
min read
Jake Brereton
August 3, 2023

Demystifying Product Management: A Guide for the Uninitiated

Confused about what product management is? We lift the curtain with an in-depth look at roles, responsibilities, skills needed, pay, career prospects, and how PMs work with designers, engineers, executives to deliver successful products.
Product Management
7
min read
Jake Brereton
August 2, 2023

The Distinction: Vision vs Strategy vs Roadmap

What’s the difference between vision, strategy and a roadmap? While interconnected, this article clearly defines their distinct purposes in guiding an organization at varying timeframes along with tips for developing each component.
Product Strategy
7
min read
Jake Brereton
August 1, 2023

The Ultimate Guide to Creating a Product Marketing Roadmap

Learn how to develop an effective product marketing roadmap covering goals, buyer journeys, launch plans, positioning, messaging, content, campaigns, pricing, distribution, and more to successfully bring products to market.
Product Marketing
7
min read
Jake Brereton
July 31, 2023

Top 10 Product Innovation Questions to Spark Creativity

Top 10 thought-provoking questions to ignite creativity and drive product innovation. Unlock fresh ideas and overcome roadblocks with these insightful prompts.
Product Management
7
min read
Jake Brereton
July 30, 2023

How to Price SaaS: A Comprehensive Guide

Pricing SaaS offerings requires multiple considerations from market benchmarks, customer value to competition. Learn frameworks, best practices and strategies for optimizing monetization, conversions, expansion revenue.
Product Strategy
7
min read
Jake Brereton
July 29, 2023

The Ultimate Guide to Creating a Customer Onboarding Journey Map

Learn how to develop a customer onboarding journey map to optimize first experiences with your product. This comprehensive guide covers process, templates, and insights to enhance conversions, activations, and expansion.
Product Management
7
min read
Jake Brereton
July 28, 2023

The Ultimate Guide to Developing an Effective Product Content Strategy

Learn how to develop an effective product content strategy covering goals, buyer personas, taxonomy, topics, formats, channels, promotion, maintenance, and governance to create content that engages customers and drives business success.
Product Strategy
7
min read
Jake Brereton
July 27, 2023

The Comprehensive Guide to the Multi-Step Product Development Process

From ideation to launch and beyond, understand the comprehensive product development process, including opportunity assessment, UX design, prototyping, development, quality assurance, release planning, and continuous iterations.
Product Operations
7
min read
Jake Brereton
July 26, 2023

Product Owner vs Business Owner: Key Differences Explained

Understand the crucial differences between a Product Owner and a Business Owner. Explore their roles, responsibilities, and impact on product success in this insightful blog post.
Agile
6
min read
Jake Brereton
July 25, 2023

Customer Requests vs Ideas: Understanding the Difference and Maximizing their Potential

What's the difference between a customer request and a product idea? Learn how to distinguish between them, capture effective customer feedback, assess if requests warrant investments, and leverage both to improve products.
Feedback Management
7
min read
Jake Brereton
July 24, 2023

Understanding Fibonacci Scoring: A Comprehensive Guide

New to Fibonacci scoring for agile estimation? This comprehensive guide covers what Fibonacci scoring is, how it works, its benefits over other techniques, step-by-step instructions, and tips for successful implementation.
Agile
7
min read
Jake Brereton
July 23, 2023

The Power of Product Advocacy: Unleashing the Potential of Your Brand

Advocating your product externally establishes thought leadership and fuels adoption. This guide provides frameworks for developing an advocacy program, identifying evangelists, creating opportunities, and measuring impact.
Product Strategy
7
min read
Jake Brereton
July 22, 2023

The Role of Customer Success in Product Management

Customer success teams are critical for product adoption and growth. Learn their responsibilities facilitating onboarding, training, customer engagement and feedback collection to inform ongoing product optimizations.
Product Management
7
min read
Jake Brereton
July 21, 2023

Comparing Project, Program, and Portfolio Managers: Which One is Right for You?

What's the difference between a project, program, and portfolio manager? Learn about their key roles and responsibilities, how they work in tandem to achieve business strategies, and how to choose the right career path for you.
Product Management
7
min read