LaunchNotes Blog

The product maturity model empowers strategic roadmaps tied to life cycle stages. Learn frameworks to assess if offerings are emerging, growing, mature or aging to guide teams on optimal priorities and investments.

Aspiring to elevate your product management impact? This article outlines 10 essential tips spanning strategic thinking, emotional intelligence, executive alignment, roadmaps, development, analytics, and team empathy.

A roadmap’s purpose is to clearly communicate strategic plans and product vision to align teams. This guide demonstrates how to define goals tied to customer needs, map development priorities, gain consensus, track progress.

Master customer experience management with our ultimate guide to best practices. Discover proven strategies for success, from journey mapping to measurement.

Explore how geographic segmentation can enhance your marketing strategy. Learn to target customers based on location for better results.

Get expert tips on landing your dream product marketing job, from resume building to interview preparation and networking strategies.

Elevate your whiteboarding sessions with these practical tips. Learn how to prepare, facilitate, and collaborate effectively to generate ideas and solve problems as a team.

Managing multiple products across life cycles requires a tailored portfolio strategy per phase. This guide demonstrates how to assess markets fit, prioritize investments, and maximize synergies.

Understand the true financial impact of customer churn. Learn to calculate the cost, identify key churn factors, and implement strategies to reduce revenue loss.

How to build a product roadmap that converts your vision into executable quarterly priorities guided by company goals, user needs, and market analysis, including tips for crafting strategy, maintaining flexibility, driving development, and more.

Learn the art of product naming with our step-by-step guide. Create memorable, impactful names that resonate with your target audience.

Discover the core principles of positioning in marketing and learn how to create a unique market identity that drives business success.

Crafting a focused roadmap enables bringing visions to reality. This guide covers the basic elements - assessing landscape, defining goals and themes, prioritizing features, and building alignment across teams and leadership.

Understand the key differences between CEO and Owner roles. Learn their distinct responsibilities, authority, and impact on organizational leadership and success.

Well-run discovery workshops fuel shared understanding and new ideas. In this guide we cover best practices for planning sessions, fostering creative conversations, capturing insights, and synthesizing findings.

Defining the core user problem enables aligning teams on solving the right product issues. This guide demonstrates frameworks to articulate, evaluate and condense problem statements tied to customer needs.

Master customer churn rate calculation with our ultimate guide. Learn the formula, analyze key metrics, and gain actionable insights to reduce churn effectively.

Advance your career with a customer marketing certification. Learn essential skills to drive customer engagement and business growth.

Learn what positioning means in marketing and how to create a unique market identity that resonates with your target audience.

Tips for creating compelling product roadmap presentations to align stakeholders on strategy and priorities, including outlining vision, formatting slides, visualizing timelines, highlighting ROI, handling Q&A, updating executives to drive buy-in, and more.

Understand the key differences between Agile and Lean methodologies. Compare their principles, practices, and benefits to optimize your development approach.

Understanding the product management org structure provides key insights into career growth opportunities. This guide covers the varying roles spanning product analyst to VP, expectations, and considerations at each level.

The now, next, later roadmap provides a framework to articulate both short and long-term product plans. This guide demonstrates translating vision into tangible initiatives planned out across varying time horizons.

Discover strategies to identify and capitalize on market opportunities. Learn to analyze trends and drive business growth effectively.

Master B2B messaging strategies to connect with decision-makers, drive engagement, and increase conversion rates for your business.