LaunchNotes Blog

Transform competitors' sales data into actionable insights. Learn proven techniques for analysis and strategic advantage.

Discover how to build and manage an effective Customer Advisory Board that drives product innovation and strengthens customer relationships.

Understand the fundamentals of positioning in marketing with expert insights on strategy, implementation, and measuring success.

Discover the best virtual whiteboard software for collaborative work. Compare features, pricing, and user reviews to find the perfect tool for your team's needs.

Managing offerings through emerging, growth, maturity and decline stages requires tailored strategies per life cycle phase. This guide provides frameworks to maximize market potential then diversify or renew.

A guide to running a productive product roadmap workshop to align stakeholders on vision, strategy and priorities, including how to prepare materials, facilitate sessions, capture feedback and ideas, build consensus, drive post-workshop alignment, and more.

Examples of product roadmaps from leading technology companies like Google, Amazon, and Microsoft, including templates for formatting vision, themes, quarters, strategic pillars, priorities, milestones, mapping initiatives year by year, and more.

Frameworks for prioritizing product roadmaps and backlogs, including Kano Model, RICE, Opportunity Scoring, and Weighted Scoring, and best practices for applying them to build strategic plans, negotiate with stakeholders, and ensure you're working on the highest ROI features.

Learn proven B2C product marketing strategies to boost brand awareness, engage customers, and drive sales in today's competitive market.

Master your go-to-market strategy with our comprehensive framework guide. Learn to launch products successfully and capture market share.

Achieving Product-Market Fit is essential before scaling growth. This guide demonstrates validating problem-solution fit qualitatively and quantitatively to inform go-to-market and product roadmap investments.

Product managers gain influence without authority by unleashing superpowers spanning strategic vision, user empathy, technical depth, tenacity, communication and team development to bring ideas to life that solve customer problems.

Product managers face common dysfunctions that inhibit effectiveness. This article unveils the top 10 pitfalls and anti-patterns related to vision, development, leadership, emotional intelligence, analytics, and execution to avoid.

A product roadmap differs from a project plan in scope and purpose. Understand key elements in each artifact and how product and project managers collaborate to translate strategic vision into successful delivery.

Top product leaders share their 2023 predictions on trends like product-led growth, the rise of autoscaling, regulation in AI/ML, fighting data silos, privacy-centric design, Web3 experimentation, increased adoption of operational metrics, and more.

Prepare for your product marketing manager interview with expert tips, common questions, and proven strategies to showcase your expertise.

Learn how to leverage competitive intelligence to gain market insights, identify opportunities, and drive strategic business growth.

Building a winning roadmap requires deliberate, continual planning across product lifecycles. This ultimate guide details how to assess ideas, define vision and themes, map quarterly plans, gain alignment, and execute market-resonating solutions.

Launching successfully requires careful orchestration across teams and touchpoints. This guide covers proven frameworks to craft vision, evaluate readiness, create buzz, accentuate value, develop messaging, and align sales.

Conducting a thorough product analysis provides strategic direction. This guide demonstrates evaluating markets, competition, pricing, features, technology and performance to inform planning around enhancements, maintenance, and sunsetting considerations.

Master DevOps with our ultimate guide to continuous integration, delivery, and deployment. Best practices and tools to automate and accelerate software releases.

Level up your agile product management expertise with these top resources spanning thought leadership perspectives, actionable frameworks, virtual communities, job aids, traditional and alternative certifications, and more.

Start your journey to becoming a Product Marketing Manager with this comprehensive guide covering skills, experience, and career path insights.

Transform your product positioning with our comprehensive template guide. Learn to create compelling value propositions that resonate.

Ashley Harpp, LaunchNotes' new Director of Customer Success, shares why she's so passionate about Customer Support and what about LaunchNotes made this position so compelling for her.