Aligning Internal Teams and Enterprise Customers with a Multi-Product Portfolio

As a global leader in meetings, events, and hospitality technology, Cvent was looking for a better way to keep their 5,000+ customers and 1,100+ technology professionals in sync on their rapidly expanding portfolio of products. With 90 sprint teams shipping hundreds of features across 20+ products each year, the Cvent team turned to LaunchNotes to transform the way they communicate product change.

Cvent’s extensive product suite, powered by over $100M in annual R&D investment, presented significant communication challenges - lack of standardized communication workflows left account teams frequently uninformed about product releases, creating miscommunications, misalignment, and strained relationships between teams.

"Prior to LaunchNotes, the joke in sales was that product releases escaped from Cvent, they didn't get launched. We would usually find out about a product release from a customer, which could put us in really challenging situations."
- Chad Waldrop, VP of Enterprise Sales

LaunchNotes as the Central Hub for All Product Change

To address these challenges, Cvent's Product Operations team rolled out LaunchNotes as the single source of truth for all product change. Leveraging LaunchNotes' targeting and categorization, the team is now able to automatically alert stakeholders through:

• Targeted posts: Ensuring the right information reaches the right audiences
• Custom email digests: Leveraging LaunchNotes’ email templates and the Sendgrid integration
• Slack product update notifications: Reaching internal stakeholders where they work every day with LaunchNotes' Slack integration

"The visibility LaunchNotes provides into what's happening across our entire portfolio is invaluable. You can't keep all that in your head. Having that visual reference to quickly find information for a specific client need is a game changer."
-Chad Waldrop, VP of Enterprise Sales

Accelerated Sales Cycles and Account Expansion with Existing Accounts

“We used LaunchNotes in a client meeting to review our product roadmap. The company we were meeting with quickly recognized that Cvent was investing in the development of the features they had requested. It completely changed the tone of the conversation and allowed us to move forward with them as a client. The impact of this being north of $100K ARR.”
-Chad Waldrop, VP of Enterprise Sales

LaunchNotes has transformed the way the Cvent team communicates product change, both internally and externally:

• Product Managers now collaborate directly with Product Marketing in LaunchNotes on crafting release narratives, reducing cross-functional meetings
• Sales leverages LaunchNotes' roadmapping functionality on client calls to proactively align Cvent's roadmap to key business objectives
• 30-40% LaunchNotes email open rates, a 10-15% lift compared to average marketing sends  
• Real-time visibility via LaunchNotes dashboards into subscriber growth (now 1,000+ customers and 2,000+ internal stakeholders)

"Just today, I used LaunchNotes in an appointment to share a critical roadmap update with a global life sciences company that was waiting to move forward with a contract only until a specific feature was released. The ability for me to quickly share that feature release and for the client to subscribe to updates for that specific feature, was critical in securing a $50K+ order."
-Chad Waldrop, VP of Enterprise Sales