Product Operations Glossary

Guidelines determining data retention duration and deletion procedures for compliance.

Plan guiding organizational data usage, management, and governance to achieve business goals.

A plan outlining an organization's strategy for leveraging data to drive business value, including initiatives around infrastructure and analytics.

Plan for effectively presenting data through visual methods, enabling clear insights communication.

Applications creating visual representations of data, enabling pattern recognition and insight discovery.

System storing structured data optimized for analysis, supporting business intelligence needs.

A systematic plan for storing and managing enterprise data for analytics, reporting, and business intelligence, including data governance and access policies

Process of transferring data between systems while maintaining integrity, including validation and business continuity considerations

A graphical representation of the flow of data through a system or process, showing inputs, outputs, storage, and processing steps.

Strategies for accelerating the sales cycle and reducing time to close business deals.

A record of key decisions made during a project, including the decision, rationale, decision-makers, and date, to ensure transparency and accountability.

Structured template for capturing and tracking project decisions, including context, stakeholders involved, and long-term implications

Decision making: The process of identifying and choosing alternatives based on values, preferences, and beliefs to achieve a desired outcome.

Decision making skills: The ability to analyze information, weigh options, and make sound choices to solve problems and achieve goals effectively.

A decision matrix is a tool that evaluates and prioritizes a list of options based on a set of weighted criteria to identify the best choice.

Understanding and mitigating factors that prevent customers from making purchase decisions.

A decision-making tool that maps out possible outcomes of a series of related choices, helping to identify the most likely path to a goal.

Using strategic price positioning to influence customer purchase decisions positively.

A comprehensive list of all potential features, enhancements, and updates for a product, prioritized based on value and feasibility.

Detailed analysis of conversion funnel stages to identify drop-offs, optimize touchpoints, and improve overall conversion rates

Process of implementing and optimizing neural networks and machine learning models in production environments

A shared understanding among a development team of the criteria that must be met for a user story or feature to be considered complete.

Criteria that a user story or feature must meet before it can be considered ready for development, such as clear acceptance criteria.

Creating awareness and interest in your product through various marketing and sales activities.

A relationship between two or more tasks, features, or projects where progress on one item relies on the completion or status of another.

Assessment of system dependencies and associated risks to identify vulnerabilities and develop mitigation strategies

Deployment is the process of releasing a software application or system into a live environment for users to access and utilize.

System for automating software deployment to reduce manual work, increase reliability, and enable continuous delivery

Comprehensive plan for software releases across environments, including timing, methods, and risk mitigation approaches

Fundamental principles of design thinking, user experience (UX), and user interface (UI) design that PMs should understand.

An early, high-level idea for a product or feature that outlines its main goals, target users, and key elements of the user experience.

Framework of design rules, components, and assets ensuring consistent product experience and efficient design implementation

Framework to optimize design processes, tools, and collaboration to increase efficiency and quality of design deliverables

The orchestration and optimization of people, processes, and craft in order to amplify design's value and impact at scale.

A design review is a formal assessment of a proposed design to ensure it meets requirements, identifies issues, and gathers feedback for improvements.

A design sprint is a time-boxed process for rapidly ideating, prototyping, and testing solutions to business challenges, typically conducted in 4-5 days.

A design sprint is a time-boxed, phased approach to rapidly ideate, prototype, and test a product or feature, typically conducted over 4-5 days.

System for managing design components, including processes for updates, access control, and maintaining design consistency

An iterative process for creative problem-solving that focuses on understanding users, challenging assumptions, and redefining problems.

Collaborative session using design thinking to solve complex problems through ideation, prototyping, and user testing

Collection of integrated design tools supporting the entire design process from ideation to implementation and collaboration

The visual and interaction plans for a product, including wireframes, mockups, and prototypes, that guide its development.

A set of practices that combines software development (Dev) and IT operations (Ops) to shorten the development life cycle and improve quality.

Methodologies and tools used in DevOps, such as continuous integration, continuous delivery, and infrastructure as code.

Integration of security practices into the development lifecycle to ensure secure software delivery

Strategy for creating optimal developer tools, documentation, and workflows to enhance productivity and satisfaction

Plan for building and maintaining developer documentation and resources through a centralized, accessible platform

Framework for engaging external developers through community building, support programs, and developer advocacy

Complete workspace setup for coding, including necessary tools, configurations, and dependencies for development

Process for configuring development tools and maintaining consistent development environments across teams

Frameworks and processes used to structure, plan, and control the software development process, such as Agile or Waterfall.

Set of coding guidelines and quality practices ensuring consistent, maintainable, and efficient code development

Organizational structure defining development team roles, responsibilities, and collaboration frameworks

A product that stands out from competitors by offering unique features or benefits that are valuable to the target market.

Plan for driving adoption of digital tools through training, support, and effective change management

System for organizing, storing, and distributing digital content assets across an organization efficiently

Total of all digital interactions between customer and company, including web, mobile, and other channels

Framework for implementing digital technologies and business models to maintain competitive advantage

Structure connecting digital systems and processes, enabling seamless integration and data flow.

The use of digital channels, such as search engines, social media, email, and websites, to promote products and engage with customers.

Technical structure supporting digital marketing initiatives, including tools, platforms, and analytics

The key elements of a comprehensive digital marketing plan, including goals, target audience, tactics, budget, and metrics.

A strategic plan outlining the key initiatives, tactics, and milestones for an organization's digital marketing efforts over a specific time period.

Software applications that allow users to create, organize, and share digital notes, sketches, and documents, often with collaboration features.

Framework defining how organizations operate and deliver value in the digital business environment

Structure for organizing teams and roles in digital-first organizations to optimize digital delivery

The process of managing the development and lifecycle of digital products, such as websites, mobile apps, and software, to meet user needs and business goals.

A product manager responsible for the strategy, roadmap, and success of a digital product, such as a website, mobile app, or software.

Plan guiding digital product development, including feature prioritization and market positioning

A high-level plan that outlines an organization's strategy and initiatives for leveraging digital technologies to achieve business goals.

Practice of creating user-centered digital services through research, design, and continuous improvement

Evaluation framework for measuring organizational digital capabilities and identifying skill gaps

Timeline of digital initiatives aligned with business goals, including resource allocation and dependencies

Integrated collection of technologies powering an organization's digital capabilities and operations

The integration of digital technology into all areas of a business, fundamentally changing operations and delivering value to customers.

Structured approach to implementing organizational digital change, including processes and culture

Key metrics tracking both technical and business outcomes of digital transformation initiatives

Detailed plan for digital transformation, including timeline, dependencies, and resource requirements

A software tool that simulates a physical whiteboard, allowing users to collaboratively draw, write, and diagram in a digital space.

Plan for developing and managing digital workforce capabilities, including skills and recruitment

A senior product management role responsible for leading a team of product managers and guiding the overall product strategy.

A Director of Product Management leads a product management team, setting strategy, overseeing product development, and ensuring alignment with business goals.

Documented procedures for IT disaster recovery to ensure business continuity during disruptions

Comprehensive approach to business continuity, including prevention, response, and recovery plans

A process decision toolkit that provides guidance to help teams streamline their processes in a context-sensitive manner.

An innovation that creates a new market and value network, eventually disrupting an existing market and displacing established competitors.

A firm's strengths or unique capabilities that allow it to differentiate itself from competitors and create value for customers.

The practice of running a Scrum process with team members in different physical locations, often supported by digital collaboration tools.

The channels and methods used to deliver a product or service to the end customer, such as direct sales, retail, or e-commerce.

A thought process used to generate creative ideas by exploring many possible solutions, often used in brainstorming sessions.

Framework for managing technical documentation, including standards, tools, and processes

Systematic process for creating and maintaining accurate, useful technical documentation

An agile development methodology that separates discovery (understanding user needs) and delivery (building solutions) into two parallel tracks.

A framework for Agile project delivery that focuses on strategic alignment, active user involvement, and frequent delivery of products.

A strategic plan outlining the initiatives and timeline for developing and enhancing an organization's e-commerce capabilities.

The cost advantages that companies can exploit by expanding their scale of production, leading to a reduction in cost per unit.

A problem or situation that occurs at an extreme operating parameter, typically involving an unusual combination of circumstances.

Plan for implementing edge computing to process data closer to sources for improved performance

A prioritization framework that categorizes tasks into four quadrants based on urgency and importance, helping users focus on high-impact activities.